SGA are an award-winning creative powerhouse, specialising in branded themed entertainment.
We develop and produce an astonishing variety of Live Shows, IP/Brand Activations and Immersive Experiences. Working with global brands, we take guests into the world of their Intellectual Properties by telling their unique stories with ‘Real Imagination’.
Founded over 20 years ago, our experience in the live sector is second to none. We are proud to be the UK’s leading agency for bringing family brands to life.
If you have an idea or production you wish to explore more, our team are ready to Imagine, Produce and Realise your project. We’re looking forward to hearing from you!

Where we deliver Real Imagination

Brand Experiences

Experiential Marketing

Live Shows

Museums & Exhibitions

Theme Parks & Attractions

Our Family

We are part of the MGA Group, an independent communications group that has been operating successfully since 1992. Our sister agency, MGA, is a full service strategic creative agency providing brand and campaign solutions for a wide range of clients, across a wide range of sectors. All being co-located at our head office in London means that we have access to a larger team of creative conceptualists, design experts, strategic thinkers and customer service specialists.

MGA website