Its “Full On ‘Till It’s Gone” at CarFest
Following the success of previous live campaigns for MAOAM, we are delighted to announce yet another partnership with this leading confectionery brand.
Once again, we’ve conceptualised a festival experience as part of the brand’s experiential strategy. The MAOAM Zone activates MAOAM’s top selling product range, with vibrant and colourful energy, reinforcing the brand’s strap-line; “Full On ‘Till It’s Gone!”
The campaign is set to engage consumers at the high-profile CarFest, visiting both North and South festivals and sampling to an impressive 100,000 people.
Managing Director for SGA, Mark Palmer, comments: “It’s great to be working with MAOAM once again. This is an exciting opportunity to showcase the brand’s full on personality at CarFest, which reaches out to a varied demographic in a fun, engaging way.”