Pinkfong has revealed plans for Baby Shark by engaging SGA Productions as its live event licensee
We’ve produced a mini-show, Baby Shark and the Explorers, now available for venue and promoter bookings across the UK and Ireland. The mini-show appeared at the iconic seaside attraction, Dreamland in Margate over the May half term.
Created by global entertainment brand, Pinkfong, Baby Shark has been an unprecedented phenomenon across the globe and remains so to date. The viral tune, a Top Ten UK single and Top 50 on the Billboard Hot 100 for 16 consecutive weeks, has taken the world by storm amassing 2.6 Billion YouTube views, with over 1,200 licensed products and a plethora of impressive A-list celebrity endorsements to boot.
As the brand continues to blaze a trail in family entertainment, it’s not surprising that this colourful catchy song is making a splash in the live sphere. Our mini-show, Baby Shark and the Explorers, is a hilarious interactive family mini-show that features two comical intrepid explorers, who take the audience on a madcap adventure in search of Baby Shark and Pinkfong. As well as bespoke interactive videos from the popular YouTube channel, kids and grown-ups alike can bust some moves to the original track known by everyone.
“We’re thrilled to be in partnership with Pinkfong as a licensee for Pinkfong & Baby Shark”, says SGA’s MD Mark Palmer. “Their talent in what they create for children is second to none, and we’re honoured to have the opportunity to entertain a live audience with such a fantastic brand. The market response has been fantastic and we’re excited to see the concept come to life throughout 2019”.
Baby Shark and the Explorers previously premiered in the UK at 2019 Kidtropolis, Birmingham NEC arena – one of the UK’s largest children’s events. Taking to the main stage as a headline act, Baby Shark appeared alongside kid’s TV royalty, Sam and Mark. The mini-show also premiered in Ireland with a sell-out performance at Dublin’s largest shopping mall, Blanchardstown. Most recently the concept headlined family clubbing event, Rave-A-Roo at the legendary Ministry of Sound club.
“Live events provide excellent opportunities for us to interact with young fans. SGA has a great creative team that understands the essence of our brand and we look forward to creating more great mini-shows for kids and families across the UK and Ireland,” said Marina Lee, Pinkfong’s VP of Global Consumer Products.
Watch this space Doo! Doo! Doo! Doo! Doo! Doo!