Following a hugely successful 50th Anniversary campaign, SGA was briefed to create and produce the sampling campaign for Chupa Chups including two new product launches.

Using SGA’s real imagination, the tour took in seven family-friendly events over 21 activity days. Sampling the new Chupa Magics, Chupa Fruit-tella lollipops, and original Fruit-tella chews, a total of over 420,000 samples were given away.

Highlights of the tour included a visit to Southend Air Show with 250,000 visitors, the music festival GuilFest, and a return visit to the Bristol Balloon Fiesta where the tour was listed as one of the top five things to experience at the event.

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