The aim of the Cracking Ideas campaign was to encourage children to come up with great ideas and enter them into the Intellectual Property Office’s annual competition.

Working with MGA for messaging and design, the SGA team used its real imagination to develop exciting competition packs and press advertisements using Wallace & Gromit to explain the four key areas of IP – Patents, Design, Copyright and Trade Marks. Recipients could express their own cracking ideas in the packs, before sealing them in an envelope and either posting them or adding them to the thousands of entries at the ‘Wallace & Gromit present: A World of Cracking Ideas’ exhibition.

The competition received a record 7,000 entries that were judged by Wallace & Gromit creator, Nick Park.

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