Following the success of ‘The Big Bag Tour’ and ‘The MAOAM Zone’ SGA were once again entrusted to manage a sampling campaign for HARIBO.

Succeeding HARIBOs product launch of their highly anticipated 30% less sugar offering ‘Fruitilicious’, SGA used real imagination to develop a brand to hand activation touring the UK across 3 weeks.

In order to present the product to the country and increase HARIBOs market share SGA visited a variety of main line train stations and shopping malls. These locations were specially chosen in order to secure optimum consumer reach and distribute an enormous 600,000 samples!

Delivering smiles to faces, SGA provided commuters with a 25g taster bag of ‘Fruitilicious’ to brighten their morning through encompassing the happy world of HARIBO.

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