Global super brand Sanrio® partnered with SGA for a series of tremendous UK Hello Kitty events. The successful brand partnership led SGA to be Sanrio’s® only Japan approved Kitty trained event provider in Europe.

Hello Kitty events included the blue-sky conceptualisation, ideation, fabrication, production and onsite realisation of several brand-new concepts. All were approved by Sanrio’s®  global licensing team and rolled out in the UK.


Hello Kitty Bakery | Hello Kitty Bubble Lab | Hello Kitty Dream Factory | Hello Kitty Red Apple Picnic | Hello Kitty Garden Party | Hello Kitty Breakfasts

Our highlights:

Hello Kitty’s Red Apple Picnic launched in London. Hello Kitty at LolliBop festival reached over 45,000 guests.

The SGA team also produced Hello Kitty’s Garden Party, with Meet & Greet and Character Breakfasts for Westfield Shopping Centres.

In 2018, SGA created a STEM Hello Kitty event for Sanrio UK that had a through-put of 5,000 guests a day. This featured a Hello Kitty photoshoot and performer-led science and cookery lessons, all part of the inaugural Hello Kitty Club.

The SGA team received meet and greet training from the head character costume training team from Japan, which was a total honour. SGA gained the trust of the brand by our rigorous approach to detail and attention to brand values.

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