SGA was selected to support the delivery of the Annual Management Meeting for the Hero Group. Alongside supporting the conference, we planned and delivered a successful partner programme including both day and evening entertainment for a large group of VIP guests from around the globe.
Using our real imagination the team identified a number of activities for the partners, allowing them to see, taste and hear the best London had to offer. From a champagne reception at the top of the Shard, to an unseen tour of East London – all tastes were catered for.
Working closely with the client, based in Central Europe, we were able to offer support from the doorstep of the event.
This was principally a logistical project for the SGA team, but we were allowed to become creative in many ways too, one which allowed Hero’s partners to leave with a taste of British flavour in their departure gifts, a good cup of tea!