Working closely with our partners at Dubai Parks & Resort, Merlin Entertainments and LEGO, SGA conceptualised a walk-through attraction for guests depicting how the famous LEGO® brick is made.

We then built and installed the attraction for the opening of LEGOLAND® Dubai. This attraction was then designed for the opening of LEGOLAND® Japan.

Our highlights:

The factory was real! We turned the working factory into a creatively driven and immersive tour, with LEGO® brick gifts for all guests.

It was wonderful to be involved at the inception of two world-beating theme parks.

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